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How To Do Mobile App Marketing With countless of mobile app developers today, it could be different for apps that are newly released to find success with many that are getting lost in this market. There are lots of developers who are getting more concerned with the marketing cost could be bigger than the amount made by the app as the competition in this market is so fierce. With long term strategies used however, there is a high chance of marketing the app without consuming the entire profit line. Here are effective yet basic methods that you can do to market and advertise mobile application. Tip number 1. Social media – regardless of what size your business is, this is an integral strategy in marketing mobile application. By taking advantage of social media, it’s highly possible to further improve brand awareness and be an effective tool for developers and end users to communicate. It is easier to connect with users today by using popular social media channels such as Twitter and Facebook. Not only that, if the user isn’t happy about something related to the application, they can share their sentiments and opinions quickly by just posting tweets or updating their status or dropping comments on the developer’s account or page. Through this, it lets the app developers to see where their flaws are and where they can make improvements to provide better service to users.
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Tip number 2. Ad networks – if you are not the most experienced person at marketing, then you can depend on ad companies that can be a big help in increasing traffic as well as revenue. These ad networks can promote your service by making use of banners and other apps, which is sure to place your application in front of people on a regular basis.
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A few of these networks might be in region of 1 to 1.5 percent in its click through rate but, this is reasonable enough to give rankings as well as app store ratings the boost that it needs. As you are searching for an ad network, see to it that it can target the ad to your market. Try to avoid general services that aren’t capable of matching your specific needs. Tip number 3. Organic marketing – another option that can be tried is organic marketing but, the most effective techniques to rank well may vary with different application stores. A good example of this is in Google Play, if you want to have high exposure, then it helps to have positive download/usage ratio but in App Store, it is better to use ad-drive links.