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7 Reasons to Have a Mobile-Friendly Website Every business must have a mobile website. As everyone is going the smart way, cell phones have become the most popular way to access the internet. Therefore, since everyone is surfing through a mobile device, all businesses must have mobile friendly website designs. The following are some reasons why mobile-friendly sites are vital: Most people own a smartphone
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80 percent of people access the internet via a smartphone. Around 1.2 billion people across the globe access the internet via smartphones. These devices are the main contributors of web traffic, so it’s necessary to have your site optimized for smartphones.
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Mobile creates traffic With around 50% of all web searches being facilitated via mobile devices and phones, mobile sites are now as vital as desktop sites. Various surveys have shown that people use smartphones for browsing even when they are busy with other things. Taking all these studies into consideration, it’s a high time for businesses to have mobile-friendly websites. Simpler SEO strategy It is unnecessary to create a separate mobile site. Having the same website will make your SEO strategy simpler. Adding mobile-specific keywords such as ‘nearby’ to your SEO strategy may cover your SEO process for both the main website and mobile website. Users of mobile phones behave differently People who browse through mobile phones tend to have objectives that are different from those of people browsing through desktops. Mobile device users tend to look for easy-to-understand and quick information. Various surveys have indicated that mobile users are likely to shop and make more impulse purchases than desktop users. This is why it is critical to optimize your website for various platforms so as to fulfill consumers’ demands. Once your website is mobile-friendly, it will certainly enable users to buy easily. Brand interest If you offer your customers an amazing mobile experience, they’ll fall in love with your brand and make many more return visits to your site. People often check products on mobile devices and access the same site via a desktop. You’ll create trust and appeal in your site’s visitors by giving them a better experience through a mobile-optimized site. Google is biased towards mobile sites If a site is not mobile-optimized, Google may consider it an invalid search result. Google has a principle that states that a site that isn’t mobile-friendly shouldn’t come up in search results. Google aims to increase search traffic including mobile traffic. A mobile website is critical for social network marketing campaigns People tend to use social media apps on their cell phones rather than desktops. If you’ve not optimized your website for mobile phones, it will severely limit your social media marketing campaigns because most conversions occur on mobile devices. To get the most out of your social media marketing campaign, you must have a well-designed mobile website.